“El” represents “Electricity” which is the company’s core competency, being continuously transformed to invest in new S-curve businesses which can trigger sustainable energy usage for Thailand.
“eX” represents our 3 core pillars of our service:
- Experience: ultimate experience in every customers’ moment.
- Expert: top talented specialists in field of domestic electrical management for a half of decade, guaranteed for delivering high-quality services
- Express: agile solutions and fast-paced customer services, supported by strong EV network connection.
In conclusion, it refers to our domain expertise in strategic planning, investing and providing about fully integrated services of electric vehicle infrastructure.
“X” in our logo communicates our service principle, focusing on collaborating all businesses from any industries together to accelerate EV ecosystem of Thailand.
In addition, “X” with circle head also stands for the symbol of people, relating to the customer-centric mindset which is used to design all our essential services to meet all stakeholders’ need.
“A” represents our key brand position to be as a key “Accelerator” of Thailand’s electric vehicle growth and to be the top-minded “Assistant”, serving the next level of transportation for EV users.